February 2012
3 posts
January 2012
1 post
December 2011
2 posts
“virtues of simplicity and proportion to achieve his end”
– http://en.wikipedia.org/wiki/St_James%27_Church,_Sydney#cite_note-9
“But often the problem we think we’re solving is actually self-serving. As in,...”
– http://www.fastcompany.com/1801256/3-ways-to-put-your-customer-first
November 2011
1 post
http://en.m.wikipedia.org/wiki/Shibboleth →
October 2011
1 post
Offenbach design school professors
Rudolf Koch, Typographer
Karlgeorg Hoefer, Typographer
Fritz Kredel, Graphic Designer
Hermann Zapf, Typographer
Hugo Eberhardt, Architect
Dominikus Böhm, Architect
Stefan Heiliger, Industrial Designer
Verner Panton, Industrial Designer
Bernhard E. Bürdek, Industrial Designer
Friedrich Friedl, Typographer
Klaus Hesse, Graphic Designer
Burghart Schmidt, Philosopher
Manfred Stumpf, Digital Artist
September 2011
1 post
August 2011
2 posts
Rebranding →
July 2011
1 post
“The first step to knowledge is recognition of one’s ignorance”
– Socratic method Socrates
June 2011
2 posts
“It turns out that the more time we spend on any activity as children, and even...”
Mauricio Palmeira →
May 2011
1 post
“Solid research into any market is vital. Once that’s done, Scott says it’s...”
April 2011
3 posts
Neuromarketing or neurohype? →
Buying desires: Neuromarketing or neurohype? Advertising used to be straightforward. Now neuromarketing has arrived, armed with a brain scanner and seeking to unearth your real buying desires. The Mad Men are excited, there’s enticing potential, but neuroethicists have concerns for the autonomy and privacy of your inner-most sanctum - your thoughts.
eye imagery promotes honesty? →
http://www.cognitionandculture.net/Harvey-Whitehous... →
4 human desires of a religion. A special community, a therapy, a quest / journey, a school / teaching.
http://www.newscientist.com/mobile/article/dn20292-starting-over-choosing-my-religion.html
February 2011
2 posts
Jasmine Montgomery, Seven Brands →
“art’ in the Aristotelian sense, which is to say a method or set of...”
– Aristotle
January 2011
3 posts
“Oh supreme and wonderful felicity of man, to whom it is granted to have what he...”
– Giovanni pico Della mirandola
Historic Framework of any movement...?
I found this paragraph kind of brought up some points that act as a framework if you wanted to tell the historic development of any movements, whether that be a genre of music, art, fashion or even football and so on… replace relevant info where i have put a line through the text.
“Literary History is basically the big-picture story of how literature develops and changes across a...
“if a firm differentiates itself by supplying very high quality products, it...”
– A Combination of Generic Strategies - Stuck in the Middle? (Porters Generic Strategies)
December 2010
4 posts
Watch
But we tend to neglect the left brain’s craving for memorable moments.
The remembering left brain holds onto memorable transitions and peak moments. It’s heavily influenced by the way things end. Behavioral economist Daniel Kahnmann argues that endings are one very important element we don’t attend to nearly enough. They can ruin an entire experience or save a bad experience...
WatchMeasuring Design - http://www.forrester.com/rb/analyst/harley_manning
http://www.uxmag.com/strategy/making-user-and-customer-experience-a-business-competency
“The “STEEP” categories [Social, Technological, Environmental, Economic,...”
– http://emergentbydesign.com/2010/12/08/3-tools-for-futures-thinking-foresight-development/
“travel and be traded, to circulate and be charted”
– http://blog.linedandunlined.com/post/1597305216/fair-trade
November 2010
7 posts
Zero Sum Economy
Lester Thurow (Zero Sum Economy)
It’s the era of replacement and substitution (trade-off). The consumer will not buy a house and a car and a boat. It will be either this or that or something else. It becomes imperative to understand the changing markets and customers’ priorities and the changing moods and mores of out complex society. - Michael Kami
“design becomes a way to articulate new values like sustainability, empowerment,...”
– Yves Behar, http://www.livingprinciples.org/new-relationships-with-our-stuff/
Cabedge - Web Strategies →
Each venture starts with gathering ideas about your goals, audiences, brand standards and other information about your business. You may also have some pretty specific goals in mind for where you want your business to be in 6 months or 5 years down the road.
“Four studies demonstrate that while less explicit branding increases the...”
– Jonah Berger
WatchShawn Stussy on “Tribes”, similar theory to Seth Godin
“The wise designer stays in touch with his market”
Extraversian Vs Exclusivity
Successful designers trade in design dialogue
“Our belief is simple: designing a brand is like designing a relationship. When...”
– http://trufcreative.com/belief/
October 2010
15 posts
“I have three key recommendations for luxury brands :
Luxury brands must...”
– http://themyndset.com/2010/05/industries-stuck-in-time/
“How to make a sustainable brand
And such is the need inside the new...”
– Kind of supports my postulate that your brand could be seen as your “child”, a living organism. You must help it to learn, grow and assist in developing its values and behavior (strategy). So brand architects and marketers could look further into developmental psychology and other such...
The Internet and The Information Overload Age
According to Google CEO Eric Schmidt, by the end of today the web will fill up with more information than what had existed in entirety prior to 2003. Much of this deluge is being created by ordinary netizens, rather than by corporations. The web has become a raging river filled with tweets, status updates, photos and videos.
As Information Designer, the purpose is to design ways for people to...
meanings #5
lac·o·nism
1. economy of expression
2. a terse saying1. the practice of using few words to say much. person from Lakonia,” the district around Sparta in southern Greece in ancient times, whose inhabitants were famously proud of their brevity of speech.
“The sales you don’t make
Do a search on great jazz singer “Emily...”
– Godin
Don Valentine and the importance of Market...
Market Dynamics Meaning¶
Market dynamics means the factors that effect a market. From the theory of economics they would be supply, demand, price, quantity, and other specific terms. From a business standpoint, market dynamics are the factors that effect the business model which involves the applying party. For an oil firm the dynamics may be the price of a barrel of crude, total oil production,...
“Design Science framework - regulative cycle:
problem ivestigation, solution...”
“Design sciences, on the other hand, aim at knowledge that is useful for the...”
– Niiniluoto
““Brands are a signal of self-worth,” Gavan Fitzsimons says....”
– http://www.futurity.org/society-culture/are-brand-names-lost-on-believers/
Made to stick
http://www.learnoutloud.com/Catalog/Business/Strategy/Made-to-Stick/26638
- Chip Heath on conveying ideas and making them “stick”
““How social media is changing the way brands are managed”
In...”
– Landor
“While new media will always be new, the principles that govern behaviour,...”
– Engage
Godin @ MIXX event
Market to a small group of dedicated people.
Not everyone has to like your product, only a few who are passionate.
http://www.brandchannel.com/home/post/2010/09/27/Seth-Godin-Mixx.aspx
and thoughts on Shepard Fairey.
and why he’s not on twitter.
September 2010
16 posts
"The market is not seduced by logic" - Godin
The market is not seduced by logic
People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t.
To investigate the meanings of stories, drama, hints, clues and discoveries from the dictionary.